HFT 3573 - R&H Marketing

Description
An analysis of marketing process as it relates to resort, club, spa, recreation and hospitality services. Explanations of target and service marketing, customer relationships, experience marketing; hospitality supply and demand, the internet's impact; marketing research and current issues of future trends in resorts, club, spas, and tourism.
Credits
3
Attributes
Sustainability Component
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Spring 2019, Fall 2018, Spring 2018, Fall 2017
Offered
W, TuTh, Th
Avg. Class Size
40
Avg. Sections
2