HFT 3573 - R&H Marketing

Description
An analysis of marketing process as it relates to resort, club, spa, recreation and hospitality services. Explanations of target and service marketing, customer relationships, experience marketing; hospitality supply and demand, the internet's impact; marketing research and current issues of future trends in resorts, club, spas, and tourism.
Credits
3
Attributes
Sustainability Component
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017
Offered
W, TuTh, Th
Avg. Class Size
40
Avg. Sections
2