ADV 3008 - Principles of Advertising

Description
Introduction to the role of advertising communication in society, business and economics. Topics include historical perspectives, ethics, research and evaluation, objective setting/strategies planning for creativity, and mass media, within marketing planning. (Junior standing required)
Credits
3
Attributes
College of Bus. Course, College of Bus. Elect., Marketing Elective
Recent Professors
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Recent Semesters
Spring 2019, Fall 2018, Spring 2018, Fall 2017
Offered
MWF, TuTh, M
Avg. Class Size
40
Avg. Sections
2