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BA 464 - Promotion Strategy

Description
This course focuses on the Promotional P of the Marketing Mix’s 4 P’s (Product, Price, Place, & Promotion). The student will explore the different promotional strategy for a project of their choice and definition. To produce a comprehensive advertising, promotion, and marketing communications package will require an understanding of the utility of these various media for specific products organizations, and industries in different market situations and conditions. Prerequisite: BA 312. Student must have at least junior standing to register for this course.
Recent Professors
Marc Duncan, Wilson Zehr
Recent Semesters
Spring 2018, Fall 2017
Class Size
25-30
Credits
4
Professor Reviews
Marc Duncan
•
5y
Junior
BA
Dr. Duncan is a hard grader where papers are concerned, but if you follow instructions and keep within the prescribed length and other guidelines, good grades are not hard to find.
Read all reviews
Schedule Planner
Add BA 464 to your schedule
Usually Offered
TuTh (1 hour 50 minutes), SU (4 hours)