MKT 444 - Market Analysis in Excel

Description
Teams work with partner companies on data-intensive marketing projects. The key questions addressed in the projects focus on central issues in marketing, such as segmentation and targeting, pricing, customer retention, marketing ROI, and demand forecasting. Students receive hands-on faculty guidance in creating marketing models, analyzing data, and extracting insights. Deliverables include a final presentation to the partner company. ¿
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Recent Semesters
Fall 2018
Offered
Tu
Avg. Class Size
36
Avg. Sections
1