MKT 341 - Seminar on Global Marketing

This is an advanced-level seminar on contemporary marketing issues with significant global content. This course provides in-depth learning of new marketing paradigms and practices, especially the impact of global competition and the growth of emerging markets. The course is less historic and more futuristic in its orientation. The global aspects of the course focus largely on marketplace opportunities in developing markets including India and China.¿
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Fall 2019, Fall 2018, Fall 2017
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