ADV 2000 - Advertising

Description
This course provides an introduction to advertising. Topics include advertising in business and society, the environment of advertising, the advertising creative process, conventional and social media, and integrated brand promotion. Special emphasis is given to consumer behavior, social, ethical, and regulatory aspects of advertising, advertising research, planning, market segmentation, positioning, and public relations.
Credits
3
Attributes
College Credit Associate Level
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Spring 2019, Fall 2018, Spring 2018, Fall 2017
Offered
TuTh, Tu, M
Avg. Class Size
22
Avg. Sections
2