EGRMGMT 510 - Marketing

Description
Review basic concepts in marketing; marketing of high tech products and services. Product development with short life cycles, selling into complex supply chains, building advantage through innovation, the role of the customer in high tech and technology-intensive service industries, and marketing in volatile environments. Prerequisite: enrollment in the Master of Engineering Management Program.
Credits
3
Attributes
Majors only Graduate/professional students only Check prerequisite
Recent Professors
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Recent Semesters
Fall 2019, Fall 2018, Fall 2017
Offered
Tu, W
Avg. Class Size
46
Avg. Sections
4