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MFJS 2400 - Strategic Communication Planning

Description
This course introduces students to foundational principles in strategic communication and covers both public relations and advertising. Students learn and apply the elements of a comprehensive strategic communication plan, including conducting research, setting communication goals, designing messaging strategies and tactics, and evaluating the plan's effectiveness. An emphasis on ethical communication practices is central to the course.
Credits
4
Recent Professors
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Recent Semesters
Fall 2020, Spring 2020, Fall 2019, Spring 2019, Fall 2018
Offered
TuTh, MW
Avg. Class Size
25
Avg. Sections
1