MKT 214 - Advertising and Promotion

Description
This course, an overview and application of advertising and promotion principles, introduces concepts of planning, advertising, research, artistic, creative, and psychological aspects to advertising as well as other promotional activities. Prerequisites: MKT 212
Credits
3
Recent Professors
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Recent Semesters
Spring 2019, Fall 2018, Spring 2018
Offered
MW
Avg. Class Size
20
Avg. Sections
1