MKT 212 - Principles of Marketing

This course introduces marketing principles with an emphasis on how they affect both consumer and industrial buying behaviors. Students learn the value of market research in today's global economy. Topics include how products and services are developed, the implementation of pricing strategies under various market conditions, and distribution both domestically and internationally. Prerequisites: (Test scores or ENG 101 or higher) and (Test scores or MAT 020 or MAT 120 or higher) and (BUS 101 or HRI 101 or ENT 101 or COM 140 or VSC 160)
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