MKT 212 - Principles of Marketing

This course is an introduction to marketing principles with an emphasis on how they affect both consumer and industrial buying behaviors. Students learn the value of market research in today's global economy and gain an overview of how products and services are developed, implementation of pricing strategies under various market conditions, and distribution both domestically and internationally. Prerequisite: (Test scores or ENG 101 or higher) and (Test scores or MAT 020 or higher) and (BUS 101 or HRI 101 or ENT 101 or COM 140 or VSC 160)
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Spring 2019, Fall 2018, Spring 2018, Fall 2017
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