TVIE 280 - Research, Sales and Programming

Description
Research, sales and programming are the core of the TV industry. Students examine the selling environment; the research process; the meaning of "audience"; metrics; the sales process; market analysis; program pomotion; and broadcast, cable, radio, and interactive media sales. Formats, day parts, scheduling, linkages and promotions are also explored.
Credits
3
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Fall 2018, Fall 2017, Fall 2016
Offered
Th, ThW, M
Avg. Class Size
20
Avg. Sections
1