MKTG 129 - Marketing Management

Application of marketing principles to the solution of a wide variety of problems and cases including target markets, product selection, channels of distribution, promotion and pricing. Note: It is a capstone course. It is recommended that students take MKTG 121 and MKTG 122 prior to taking MKTG 129. Seminar. Prerequisite: MKTG 101 and senior status. Class Notes: Course restrictions in major/minor code(s), class level(s), prerequisite course(s) and/or test score(s). Contact the academic department office for specific information relating to these course restrictions. Enrollment Requirements: You must be a Senior, and have at least a C- in MKTG 101, and be a Business major (any concentration), a Marketing minor, or an Interior Design (Marketing) major to enroll in this course.

Pingsheng Tong, Matt Watanabe, Barbara Read, Amy Wister, Beomjoon Choi, Brian Baldus, Andrey Mikhailitchenko

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Spring 2021, Fall 2020, Spring 2020, Fall 2019, Spring 2019