GAM 204 - Introduction to Casino Marketing

Description
An overview of casino marketing and how the marketing function impacts the casino organization. Topics include casino promotions, database marketing techniques, dead chip programs, discounting, casino hosting, credit procedures, marketing policies and procedures, amenities, and the casino marketing plan. Prerequisite: MATH 104B or MATH 124 or above; with a grade of C or higher.
Credits
3
Recent Professors
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Recent Semesters
Spring 2020, Fall 2019, Fall 2018, Spring 2018, Fall 2017
Avg. Class Size
28
Avg. Sections
1