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MBA 767 - Marketing Dynamics Seminar: Strategic Brand Management

Description
Marketing theory is briefly reviewed to provide background for intensive analysis of current and sometimes controversial marketing issues. Course content necessarily changes each semester; therefore, flexibility is provided by the seminar approach. P: MBA 761 or equivalent.
Credits
3
Recent Professors
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Recent Semesters
Fall 2021, Spring 2021, Fall 2020, Spring 2020, Fall 2019
Offered
M, W, Tu, Th
Avg. Class Size
25
Avg. Sections
1