EMBA 761 - Healthcare Marketing

This course focuses on the unique needs of marketing in healthcare, applying general marketing theory and concepts where appropriate and identifying industry specific practices for use by the healthcare leader. An emphasis is placed on: segmenting markets and identifying profitable market opportunities, developing comprehensive marketing plans and programs for reaching target customers, and the role of leadership and championing behavior within the healthcare organization in order to gain support for a proposed marketing program.
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Fall 2019, Fall 2018
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