Strongly recommended: ENGL 101. A course focusing on the moving of goods, services, and ideas from producer to consumer. Topics include: functions and institutions of marketing; marketing research and customer motivation; buying, selling, pricing and competition; transportation, storage and packaging; banking, communication, and insurance. 54 lecture hours.
AA/AS Degree Applicable, CSU Transferrable, Not a basic skills course, On-Campus Requirement, Transferrable