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MKT 450 - Marketing Strategy

Description
Marketing Strategy and Plan Fall and Spring. Prereq.: Marketing Majors, 2 MK 300-400 level courses and senior standing. Synthesis of analytical frameworks: models for understanding customers, competitors, collaborators (e.g., suppliers and intermediaries), the organization itself, and the design of its strategy. Students practice decision making with a marketing simulation and write a marketing plan.
Credits
3
Attributes
Business Elective, Not Avail for Graduate Credit
Recent Professors
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Recent Semesters
Fall 2022, Spring 2022, Fall 2021, Spring 2021, Fall 2020
Offered
MW, TuTh, M, Tu
Avg. Class Size
28
Avg. Sections
2