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MKT 380 - Market Data Analysis

Description
Market Data Analysis Fall and Spring Prereq.: STAT 201 or STAT 216 with a grade of C- or higher, MKT 295. Theoretical foundations in consumer need identification, prospecting, segmentation, positioning, pricing, advertising, consumer purchase decision process. Use of ANOVA, factor, cluster, discriminant, and conjoint analysis, perceptual maps and experimental designs.
Credits
3
Recent Professors
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Recent Semesters
Fall 2022, Spring 2022, Fall 2021, Spring 2021, Fall 2020
Offered
MW, W, Tu, M, TuTh
Avg. Class Size
27
Avg. Sections
2