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MKT 375 - Services Marketing

Description
Services Marketing Prereq.: MKT 305 (C- or higher) and admission to the upper division of the Business School. Investigates unique problems associated with marketing of services. Focuses on managing customer perceptions of service quality by designing services to match customer driven quality standards, communication to set realistic customer expectations and delivering services to meet those expectations.
Credits
3
Attributes
Business Elective
Recent Professors
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Schedule Planner
Recent Semesters
Fall 2019, Spring 2019, Spring 2018
Offered
MW, W, M
Avg. Class Size
32
Avg. Sections
1