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MKTG 403 - Advertising and Promotion Management

Description
Strategies in promoting business and nonbusiness products, services, and institutions, including the role of advertising, promotion, target selection, media and copy decisions, and marketing research.
Credits
3
Recent Professors
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Recent Semesters
Fall 2020, Fall 2019, Fall 2018
Offered
TuTh
Avg. Class Size
35
Avg. Sections
3