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MGT 342 - Marketing for New Ventures

A survey course covering the principles of market research and marketing. Students will learn how to perform market research and test the demand for a product/service, determining its marketing feasibility. In addition, they will learn how to create a marketing plan that includes their decisions regarding product, promotion, price, and distribution. Prerequisite: ECON 116 or 201 or ACC 201 with a minimum grade of C; MGT 241.
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Spring 2018, Fall 2017, Spring 2017, Fall 2016
TuTh, M
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