COID 332 - Analytics for Design

Description
COID 332 ANALYTICS FOR DESIGN (3-0-3)(F,S,SU). Develop an understanding of how to gather user needs, create journey maps, conduct user testing, turn data into insights, and produce user experiences that deliver results. By using industry-standard enterprise research and analytics tools, students will begin to understand how to collect data, visualize it, and most importantly, how to understand and apply it. The developed experiences will showcase how a user can seamlessly travel across physical and digital touchpoints to achieve their desired goal. Produced works may also serve as learner portfolio assets. PREREQ: upper-division standing. Class Notes: DESCRIPTION: Students will learn how to empathize with users, create journey maps, conduct user testing, turn data into insights, and produce user experiences that deliver results. By using industry-standard enterprise research and analytics tools, students will begin to understand how to collect data, how to visualize it, and most importantly how to understand and apply it. The developed user experiences will showcase how a user can seamlessly travel across physical and digital touchpoints to achieve their desired goal. Professional Tools/Certifications Earned in this Class: IDEO U, Google Surveys, HotJar, Facebook Audience Insights, EZRI Demographics. Enrollment Requirements: Prerequisite: Upper-division standing.
Credits
3
Recent Professors
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Recent Semesters
Fall 2019
Offered
TuTh
Avg. Class Size
36
Avg. Sections
3