COID 331 - Growth Hacking

Description
COID 331 GROWTH HACKING (3-0-3)(F,S,SU). Learn innovative techniques to reach and engage customers at scale through a variety of digital channels to spur growth for developed concepts. Create prototype companies at the beginning of the course and learn new techniques to build on upon concepts. Skills learned include but are not limited to: web design, email marketing, social media, and digital advertising, while also earning digital platform certifications. PREREQ: upper-division standing. Class Notes: DESCRIPTION: Throughout the semester, students will learn innovative techniques to reach and engage customers at scale through a variety of digital channels to spur growth for their concepts. Students will create prototype companies at the beginning of the semester and each week learn new techniques to build on their company. Everything from rapid web design, email marketing, social media, and digital advertising will be covered while also earning valuable digital platform certifications. Professional Tools/Certifications Earned in this Class: Google Ads, Facebook, Instagram, Squarespace, Mailchimp, Hubspot, SEMRush, Google Analytics. Enrollment Requirements: Prerequisite: Upper-division standing.
Credits
3
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Fall 2019
Offered
TuTh
Avg. Class Size
36
Avg. Sections
3