MKTG 4780 - Marketing Strategy

Description
Planning and development of marketing strategies including opportunities assessment and competitive analysis. Focus on application to present the student with major marketing decision areas. Examines traditional and contemporary marketing strategy alternatives. Prerequisite MKTG 3310, MKTG 4360, MKTG 4410.
Credits
3
Recent Professors
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Recent Semesters
Spring 2019, Spring 2018, Spring 2017
Offered
TuTh, MW
Avg. Class Size
25
Avg. Sections
1