MKTG 4500 - Direct Marketing

Description
Management of non-personal promotional methods designed to secure immediate response from the customer. Includes direct mail, space advertising, telemarketing, television and catalogs. Attention to implementing direct marketing and merging it with traditional personal selling and promotional methods. Prerequisite MKTG 3310.
Credits
3
Recent Professors
Open Seat Checker
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Recent Semesters
Fall 2018, Fall 2017, Fall 2016
Offered
TuTh, MW
Avg. Class Size
25
Avg. Sections
1