MKTG 4410 - Buyer Behavior

Description
Buyer Behavior introduces the student to concepts and theories as they relate to consumer and business markets. This will include and analysis of internal and external influences on exchange decision making process. The frameworks are discussed in context of advertising/promotion, product management, and the development of effective marketing strategies. Prerequisite MKTG 3310.
Credits
3
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Spring 2019, Fall 2018, Fall 2017, Fall 2016
Offered
TuTh, MW
Avg. Class Size
27
Avg. Sections
2