MKTG 4390 - Sport & Event Marketing

Description
Provides a practical look at the unique characteristics of the sports industry and their impact on the strategic approach to the marketing of sports and other events, to include pricing, determining the right event/sponsor, branding and maintaining relationships among parties involved. Prerequisite MKTG 3310.
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Recent Semesters
Spring 2018
Offered
TuTh
Avg. Class Size
25
Avg. Sections
1