MKTG 4360 - Marketing Research

Description
The scientific examination of marketing phenomena to enhance a manager's ability to make better decisions by generating, transmitting, and interpreting consumer and environmental information used to identify and define marketing opportunities.Prerequisite MKTG 3310.
Credits
3
Recent Professors
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Recent Semesters
Spring 2019, Fall 2018, Spring 2018, Fall 2017, Spring 2017
Offered
MW, TuTh
Avg. Class Size
25
Avg. Sections
1