MKTG 3310 - Principles of Marketing

Description
A survey of the field of marketing and its role within an organization. Examines marketing concepts, terms, and management. Includes the areas of product development, distribution, promotion, and pricing. Prerequisite ACCT 2020, ECON 2020, ECST 2740.
Credits
3
Recent Professors
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Recent Semesters
Spring 2019, Fall 2018, Spring 2018, Fall 2017, Spring 2017
Offered
MW, TuTh
Avg. Class Size
30
Avg. Sections
3