MKT 4620 - Marketing Research

Techniques involved in the specification, collection, analysis, and reporting of marketing information. The analysis will include experimental design, analysis of variance, and other univariate and multivariate analyses. Prerequisites: a minimum grade of “C” in any Writing in the Discipline (WID) course, MKT 3050 with a minimum grade of “C” (2.0), ECO 2200, and senior standing. (ND Prerequisite: passing the math placement test or successful completion of MAT 0010.)
Core Numerical Data Designator and Core Writing Designator
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Spring 2019, Fall 2018, Spring 2018, Fall 2017, Spring 2017
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