MKT 4610 - Consumer Behavior

Description
An examination of the psychological, sociological, and economic theories of buyer behavior. This is followed by analysis of the major current and classical empirical research studies designed to test the different theories of buyer behavior. Prerequisites: a minimum grade of “C” in any Writing in the Discipline (WID) course, and MKT 3050 with a minimum grade of “C” (2.0).
Attributes
Core Cross Disciplinary Design and Core Multi Cultural Designator
Recent Professors
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Recent Semesters
Spring 2016
Offered
MW
Avg. Class Size
26
Avg. Sections
3