MKT 3260 - Managing Distribution Channels

Description
The study of distribution as a strategic tool in the marketing mix. The course focuses on the relationship dimensions of channel structure, evaluation and selection of channel participants, behavioral processes, design challenges, functions of leadership, formulation of channel roles, marketing logistics and electronic channels. Prerequisite: MKT 3050 with a minimum grade of “C” (2.0).
Attributes
Core Writing Designator
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Spring 2019, Fall 2018, Spring 2018, Fall 2017, Spring 2017
Offered
TuTh, MW
Avg. Class Size
31
Avg. Sections
2