This course is a senior level course designed for students in electronic media/broadcasting that includes a study of the techniques used by the mass media to sell space and time to advertisers. Also included is a study of personal selling; company, product, and audience research; media-audience matches; and media sales presentations. Also examined are the strengths and weaknesses of a variety of print, radio and television advertising techniques and strategies. Prerequisites: junior or senior standing; registration is restricted to students admitted to the BS in Communication, Electronic Media/Broadcasting or COM 3640; or consent of the instructor.
Spring 2020, Fall 2019, Spring 2019, Fall 2018, Spring 2018