This course is designed to teach the basics of advertising media planning: the essential terms and concepts in media planning, how to identify the media problems and opportunities of a client, and how to develop effective strategies for solving these problems and making the best use of these opportunities. Each student will produce a ready-to-submit media plan for a client. Prerequisite: COM
THE COLLEGE OF FINE AND APPLIED ARTS
2700 or permission of the instructor.
Fall 2019, Fall 2018, Fall 2017, Fall 2016, Spring 2016