COM 2700 - Foundations of Advertising

Description
An introductory course that examines advertising as a form of communication. After a brief examination of history, role in the economy, external restraints and customer behavior, the course concentrates on theories and principles of media messages and management as well as advertising applications and trends.
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017
Offered
TuTh
Avg. Class Size
26
Avg. Sections
2