An introductory study of signs, symbols and images in the context of graphic communication. The course includes theoretical and practical considerations of the relationship between visual form and cultural meaning. Course projects address visual perception and interpretation, abstraction and stylization, symbol typologies, gestalt of design, semantics and typography, and the application of semiotics and rhetorical tropes to visual communication. Course objectives are to enhance studentsâ€™ analytical skills and situate graphic design practice in a larger socio-cultural context. Prerequisites: ART 2104 and ART 3102. Studio six hours.