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MK 656 - International Marketing

Focus on the impact of the social, eonomic, political/legal, and technological environmental forces on American businesses in international markets. Students learn the importance of culture and broaden their view of markets and competition in global markets. To capitalize on this trend, students must learn to market products and services. Pre-requisites: MK 550, FI 530, AC 580 or equivalent.
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Fall 2017
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