MK 654 - Consumer Behavior

Description
This course provides students with the knowledge and skills neccessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The instruction applies the author's "Wheel of Consumer Analysis," which is a tool to help the reader understand pw consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact in marketing. "Thi course explores the Wheel Model to provide a better basis for analyzing and understanding consumer behavior and can be used to guide the development of effective marketing strategies." Pre-requisite: MK 650.
Credits
3
Recent Professors
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Recent Semesters
Spring 2019, Spring 2018
Offered
Tu, M
Avg. Class Size
30
Avg. Sections
1