MK 650 - Marketing Analysis

Description
Focuses on the strategic decisions necessary to match organizational resources and objectives with marketing opportunities. Emphasis is onthe managerial approach to product development and diversification, pricing, communication through advertising and selling, and distribution decisions. Planning, research, and organizational aspects of marketing decision-making are stressed. Pre-requisite: MK 550 or departmental waiver.
Credits
3
Recent Professors
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Recent Semesters
Fall 2018, Fall 2017
Offered
Tu, M
Avg. Class Size
27
Avg. Sections
2