Want no classes
on Fridays?
Click here
Is a class you
want closed?
Use Coursicle
Want to advertise
to college students?
Contact Us

MK 550 - Survey Of Marketing

An introducton to marketing techniques and strategy designed to give a basic understanding of marketing concepts, principles, and operations including macromarketing, societal marketing, marketing ethics, the marketing concept and orientation, marketing environments, marketing strategy, the elements of the marketing mix, and international issues. Special emphasis is given to applying marketing concepts and principles to the analysis of the world business environment and situations through the use of current casesd studies in which core concepts and principles are applied in group discussion and individual reports.
Recent Professors
Recent Semesters
Spring 2018, Fall 2017
Th, M
Avg. Class Size
Avg. Sections