MK 550 - Survey of Marketing

An introducton to marketing techniques and strategy designed to give a basic understanding of marketing concepts, principles, and operations including macromarketing, societal marketing, marketing ethics, the marketing concept and orientation, marketing environments, marketing strategy, the elements of the marketing mix, and international issues. Special emphasis is given to applying marketing concepts and principles to the analysis of the world business environment and situations through the use of current casesd studies in which core concepts and principles are applied in group discussion and individual reports.
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Fall 2018, Spring 2018, Fall 2017
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