MK 490 - Marketing Research

Description
This course includes the study of basic research methods and techniques and their apllications to marketing situation and issues. They include the acquisition and use of primary and secondary data, the primary research techniques of participant and non-participant observation, field and laboratory experiments, structured and unstructured interviews, questionnaires, sampling, and basic statistical analysis, and research report writing and presentations. Pre-requisite: MK 301.
Credits
3
Recent Professors
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Recent Semesters
Spring 2019, Spring 2018
Offered
TuTh
Avg. Class Size
30
Avg. Sections
1