MK 477 - Marketing Management

Description
The course covers an application of marketing functions using strategic planning techniques to affect market change. It includes a SWOT analysis and the development of a marketing plan. This course generally involves a major project. Pre-requisites: MK 301, Senior standing.
Credits
3
Recent Professors
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Recent Semesters
Spring 2019, Spring 2018
Offered
TuTh
Avg. Class Size
23
Avg. Sections
1