MK 303 - Internationa Marketing

Description
The theory, policy, and practice of International trade including the strategic and tactical implications applied to cross-national differences in cultures, social processes, political processes, and economic systems. An emphasis is placed on approaches to initiating and expanding international trade and the challenges of managing cross- national and multinational marketing programs. Pre-requisite MK 301.
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Recent Semesters
Spring 2018
Offered
Th
Avg. Class Size
30
Avg. Sections
1