MK 301 - Principles of Marketing

An introductory course in marketing and marketing strategy designed to provide instruction in the basic elements of the marketing including: principles and operations, macro- marketing, societal marketing, marketing ethics, the marketing concept and orientation, marketing environments, marketing srategy, the elements of the marketing mix, segmentation, target marketing and international issuse. Pre-requisite: AC 214, EN 112, EC 201, EC 202, MA 121, MA 223, SA 223, (with a minimum grade of "C" in each course.) Junior standing.
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Fall 2018, Spring 2018, Fall 2017
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