CO 462 - Principles of Advertising

Description
An introduction to integrated marketing comnmunications elements, including advertising, direct response, sales promotion, and marketing public relations, and their functiions in today's communication environment. This course explores research, media, and message elements involved in the creation of a campaign; governmental regulations; and social and economic considerations.
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Recent Semesters
Spring 2018
Avg. Class Size
25
Avg. Sections
1