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0212 780 - Marketing Research

Description
Examines critically the role of marketing research and information management in managing the marketing function. There is an emphasis on facilitating a working familiarity with the marketing research skills required in the problem solving roles of marketing management. Students undertake field projects.
Credits
3
Recent Professors
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Recent Semesters
Spring 2022, Fall 2021, Fall 2020, Fall 2019, Fall 2018
Offered
W, Th, Tu
Avg. Sections
1