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0212 680 - Sales Promotion

Description
Study the changes in our society-social, cultural, legal, and economic, that have resulted in the growth of integrated marketing. Students will learn how these disciplines fit into other areas of the marketing mix, particularly advertising. Emphasis on how these elements interact with the complete Integrated Marketing Communications plan.
Credits
3
Recent Professors
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Recent Semesters
Spring 2021, Spring 2020, Spring 2019
Offered
Th
Avg. Sections
1