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0212 280 - Marketing

This course explores the role of marketing in the global marketplace. Exploring a consumer perspective, the course exposes the student to the philosophies, concepts, and skills needed to manage the marketing function. Topics include an examination of the structure of the marketing process, including opportunity analysis, relationship marketing and consumer orientation, segmentation and the development of marketing strategies and the marketing mix, including E commerce with a focus on the use of information management to develop marketing strategies and tactics.
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Fall 2022, Spring 2022, Fall 2021, Spring 2021, Fall 2020
Tu, MW, M, MWF, TuTh, WMF, Th, W
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