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JMC 492 - Ad/Pr Campaigns

(3-0-3), fall, spring. Specifics of organizing and conducting integrated marketing campaigns, including advertising, publicity, selling, planning, presentation, execution, follow-up, client relations, and account management. Prerequisites: Any two of JMC 223, 389, 390, and 391.
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Recent Semesters
Spring 2018, Fall 2017
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