JMC 347 - Principles of Public Relations

Description
(3-0-3), fall. Survey of the history, principles and tactics of public relations and corporate communications, with an emphasis on how organizations use public relations to maintain goodwill among their various publics and meet strategic objectives. Prerequisites: JMC 100; 102 or 223; 201.
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Recent Semesters
Fall 2018, Fall 2017
Offered
MWF, TuTh
Avg. Class Size
30
Avg. Sections
1